(What Would Ethan Allen Do?)
Offer free interior design service of course.
PROFESSIONALINTERIORDESIGNER saw this article on Ethan Allen’s success (the furniture chain, not the statesman) I had to comment;
Ethan Allen Declares 11% Increase in Cash Dividend
DANBURY, Conn. –
Ethan Allen Interiors Inc. (“Ethan Allen” or the “Company”) (NYSE:ETH) announced today that its Board of Directors has declared a regular quarterly cash dividend of $0.10 per share, an increase in the annual rate of 11.1%, which will be payable to shareholders of record as of October 10, 2013 and will be paid on October 25, 2013.
Farooq Kathwari, Chairman and CEO commented, “We are pleased with our continued progress and the Board’s decision to increase the dividend.”
Okay I have no problem with Ethan Allen’s success and actually applaud it. But when I read the following boilerplate P.R. bio on the company my ire was raised;
About Ethan Allen
Ethan Allen Interiors Inc. (NYSE:ETH) is a leading interior design company and manufacturer and retailer of quality home furnishings. The company offers free interior design service to its clients and sells a full range of furniture products and decorative accessories through ethanallen.com and a network of approximately 300 Design Centers in the United States and abroad. Ethan Allen owns and operates eight manufacturing facilities including five manufacturing plants and one sawmill in the United States plus two plants in Mexico and Honduras. Approximately seventy percent of its products are made in its North American plants. For more information on Ethan Allen’s products and services, visit ethanallen.com.
“………LEADING INTERIOR DESIGN COMPANY” Really? Well the cynic in me want’s to simply call “bulls**t”. But the professional in me says hold on let’s look at this claim with a large grain of salt lodged between your tongue in cheek……so I will remain calm and rational.
Okay calm……okay screw it.
It seems to PROFESSIONALINTERIORDESIGNER that Ethan Allen should receive an award (note to self: create award for most abusive use of the term “interior design”) for stretching the definition of “interior design”. YOU SELL RESIDENTIAL FURNITURE- YOU ARE NOT AN INTERIOR DESIGN COMPANY
. Occasionally one of your customers needs decorating advice so you bait designers and decorators with a percentage take on the Ethan Allen furniture that they sell. You proudly give away those designers and decorators knowledge for free. http://www.ethanallen.com/on/demandware.store/Sites-ethanallen-us-Site/en_US/Page-Show?cid=footer-design-services
NOTE TO THE INTERNATIONAL INTERIOR DESIGN ASSOCIATION:
It seems that membership in your organization is all one needs to become an Ethan Allen Interior Design Affiliate https://www.ethanallen.com/on/demandware.static/Sites-ethanallen-us-Site/Sites-ethanallen-us-Library/en_US/v1375331775361/pdf/IDA_Application_EN.pdf
Wow what an honor….members of your organization can contractually obligate themselves to give away free design service in return for a tiny portion of EA’s increasing profits. Oh and also note that your sister organization ASID somehow is missing from the list of illustrious organizations. You may want to have your credential removed from that list. Just tryin’ to keep it professional- ya know.
And speaking of credentials- I can just see that credential string…….Joe Designer, IIDA, IDA, IDHuh?