“Many furniture stores offer interior design services to customers who are purchasing everything from an accessory, such as a new rug or lamp, to those who are searching for a new look for the entire home. The store’s design fee is often gratis when merchandise is purchased.” (from http://www.news-press.com/article/20100320/LIFESTYLES/100319068/1013/lifestyles/Free-design-services-a-win-win-situation-for-stores-and-customers– )
I would not have a problem if they called it free decorating services……but since we have lost the semantic battle over the term “interior design” they have every right to call it whatever they want. And we all know that the profit is not in the intellectual aspect of the transaction it is in the mark-up of the product. That is just plain stupid.
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