Have Pillow Will Design

“Now the former fashion designer has put his new role as an interior designer into Yastik (which means “pillow” in Turkish), a chic boutique on Holland Street in the Kensington area of London.”

From the New York Times; http://www.nytimes.com/2011/02/22/fashion/22iht-rrifat22.html?_r=1

Again I do not have a problem with anybody using the term “interior designer”.  What we (those who have earned the title) have to do is really decide if it is worthwhile to redefine it………me thinks not.

Apparently our identity crisis is global- And we wonder why we get no respect.

4 thoughts on “Have Pillow Will Design

  1. Mike!

    After a long day in the office, people (our clients) want to come home to an environment that is comfortable.

    Beautiful Pillows, Art and Accessories are part of this environment.

    Any Professional Interior Designer who ignores “comfort” in the Residential Market is creating Interiors that feel like an office cube.

    There are a lot of “Professional” Interior Designers (and Architects) who due to the economy are jumping into the residential market. To be successful, they will need to embrace their “Inner Pillow”.

  2. Anybody with a pulse can go to Target and get some really comfy pillows. Unfortunately far too many of those people think that automatically makes them a professional interior designer.

    So if I am the Glen Beck of interior design does that make you the Sarah Palin of Pillow Tossers?

  3. “You can’t always get what you want”

    Feb. 18 (Bloomberg) — Jade Jagger, the daughter of Rolling Stones rocker Mick Jagger, is set to design homes for a Mumbai luxury residential project as Indian builders hire international designers to woo customers whose wealth is soaring.

    Jagger, 39, will create residences for Lodha Developers Ltd. in the northeastern suburb of Goregaon, according to a marketing brochure targeting wealthy buyers obtained by Bloomberg. Jagger has partnered with London-based design firm Yoo Design Studio, its Chairman John Hitchcox said in a phone interview on Feb. 16.

    “India is a great opportunity for us,” said Hitchcox. “We are now living in this mass celebrity world. People are looking for more and more identity. There is a tendency for them to want to identify with how others live and their lifestyles.”

    Indian developers need to lure buyers in a market where new home sales fell as much as 25 percent after prices reached a record in early 2010. Prices won’t recover in the next six months, London-based property broker Knight Frank LLP said in December, while local broker IIFL Ltd. said Mumbai real estate companies may cut home prices to revive flagging sales after banks curbed credit to developers.

    Yoo, a venture between property entrepreneur Hitchcox and eponymous French designer Philippe Starck, is designing a residential project for Panchshil Realty in the western Indian city of Pune. U.S. billionaire real-estate developer Donald Trump is entering the Indian property market with a luxury residential tower in Mumbai.

    Soaring Wealth

    India’s wealthy may almost double their assets to $6.4 trillion over the next five years as economic growth swells their ranks, Credit Suisse Group AG said in its global wealth report released in October.

    “Indian premium homebuyers have been displaying a distinct predilection for an international flavor in their residential picks,” said Mumbai-based Anuj Puri, chairman of Chicago-based Jones Lang LaSalle Inc.’s Indian unit. “Developers have little choice but to cater to this trend, considering the fact that there is a lot of competition for branded residences.”

    That has fanned demand for residences designed by the likes of brands such as Versace, Gucci and Roberto Cavalli among the well-heeled in major cities, said Mumbai-based Anand Narayanan, India director of Knight Frank.

    Trump’s venture with Mumbai developer Rohan Lifescapes Pvt. will be the company’s first in the country, Donald Trump Jr., Trump’s son and executive vice president at the Trump Organization LLC, said in an interview last month.

    Starck in Pune

    Yoo will create 228 homes designed by Starck spread across 17 acres in Pune, about 93 miles from Mumbai, according to a statement from Panchshil in December at the project’s launch. The development will include six towers, a Six Senses Spa, swimming pools, a tea lounge, and cigar room.

    Starck is famous for his interiors of hotels, restaurants and shops from Paris to Hong Kong, as well as furniture and the Juicy Salif Lemon Squeezer.

    Jagger, daughter of Mick and Bianca Jagger, has designed villas in Marrakech in Morocco; Turkey; The Jade condominiums in New York, and The Lakes in the Cotswolds, the U.K. region known for its rolling hills and stone villages.

    Mumbai-based Lodha’s residential project in the city will include four towers, with the tallest comprising four-bedroom apartments, duplexes and sky villas with their own elevator and private swimming pools, according to the marketing document.

    The project, called Fiorenza, is expected to be completed in 2014 and sell for 12,000 rupees ($264) per square foot, according to an October report from Edelweiss Securities Ltd. The rate in the area for similar projects is between 11,000 rupees and 12,000 rupees per square foot.

    Transforming a Suburb

    Pyramid Property Consultants Ltd., which is marketing the Fiorenza project, says the flats range from two-bedroom, 1,249 square feet apartments that cost 20 million rupees, and go up to 5,355 square feet duplexes which cost more than 60 million rupees. Lodha Developers declined to comment for the story.

    Goregaon, a middle-class residential neighborhood, is being turned into a wealthy suburb with shopping malls and luxury hotels including the Westin Mumbai Garden City, and Oberoi Garden City, an 80-acre residential, office and hotel complex being developed by Oberoi Realty Ltd.

    Jagger will design a club house that will include a gym, spa and waterside cafe, the brochure said. The towers will include a rooftop party floor that will house dinner lounges, a party terrace and a private discotheque.

    “Jade has spent a lot of time in India and it has been her big interest,” said Hitchcox, whose firm employs six creative directors including Jagger. “We try to go local as much as we can when we arrive in a country and merge our experience with the local design, taste and styles.”

    –Editors: Andreea Papuc, Malcolm Scott

    To contact the reporters on this story: Pooja Thakur in Mumbai at pthakur@bloomberg.net

    To contact the editor responsible for this story: Andreea Papuc at apapuc1@bloomberg.net

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s