I wonder what our promotional video might say.
Here is one from the AIA that prompted this post;
This video is part of the AIA’s Repositioning effort. They realized the need for change and they are trying to do something about it…….
Will the above video and related Repositioning videos make a difference?
I don’t think it will go viral but at least they are trying. The message is powerful and could be parsed into several P.R. campaigns aimed at the general public;
“IT’S LOOKING AT AN EMPTY SPACE AND SEEING A WORLD OF POSSIBILITIES”
“IT’S TRANSFORMING A COMPLEX PROBLEM INTO A BRILLIANTLY SIMPLE SOLUTION”
“IT’S BELIEVING THAT THE WAY OUR SURROUNDINGS ARE DESIGNED CAN CHANGE THE WAY WE LIVE”
Wow I wish I had thought of that.
At this point in our effort to validate the profession of interior design the only group that is coming close to this level of outreach is the IFI and their declaration; http://ifiworld.org/img/597IFI%20Interiors%20Declaration%20-%20ORIGINAL.pdf
I continue to applaud their effort but wish we could capitalize on it domestically…the whole IA vs. ID thing is a hurdle not to mention the global reach of IFI making it hard for the message to filter down beyond the practitioners. A major feat in itself.
So once again- what is our message and who will step up to shout it out?