Kudos to the ASID Foundation for promoting research that, if publicized properly, will help to shift the paradigm of how society views the value of our service.
That said it seems like a rather large challenge. Go big or go to your well designed home I guess.
I hope the results will not require a statistician to interpret nor should those results be relegated to research journals where only future researchers and statisticians will be able to find value in it.
Should be interesting to see what comes of it.