Pitching a New Mantra- AGAIN

Well it’s been about 2 years since I trotted out this proclamation and while there has been some positive movement toward this vision….we are still singing too many songs from too many hymnals.  It’s time to re-post;



ONE VOICE: We need to have one professional organization that is devoted to serving the best interests of vetted interior design professionals by continually raising the standards of professional status, advocating for our legal/political rights in a unified, cohesive manner, and promoting our unique value to society.  The old adage that there is strength in numbers does not count if we don’t have a clear direction.

ONE CREDENTIAL: We need a brand identity that clearly communicates our unique value to society and demands the respect that we all have earned.  And no this brand is not “Interior Design” nor are we merely “Interior Designers”.  Since anyone with a pulse can claim that title it does not make sense to try to make it our own unique brand- does it?

ONE MISSION: To allow us to compete as equals to, or independent of, other licensed design professionals.

What part of that is unclear?  Not a rhetorical question.

3 responses to “Pitching a New Mantra- AGAIN”

  1. the other day I got a strange email from Cheryl Durst at IIDA. It was a receipt for a credit as they charged me twice for my dues. These things happen. But what I found extremely odd was the name of the organization on the receipt. Unified Voice. I immediately hit reply to ask what was this odd receipt? They replied- that is still the legal name of the organization. Really? After 20 years and this one especially, when both presidents essentially threw down the gauntlets; one proclaiming to be representing ALL designers, the other claiming to represent Code enforced style designers. What is one to believe? AH I still have hope….. seriously. I do.


  2. Unified Voice? Really? What are they unifying? Who is doing the voice over? I suggest Morgan Freeman…..or maybe the down home style of Mike Rowe So many questions….so much time. Thanks for your infinite support….


  3. I like the idea of having Morgan Freeman.
    You know where I stand on the New Mantra. Let’s go.


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