http://www.dexigner.com/news/27569

I commend ASID for issuing their annual take on the state of the “industry”.   It is helpful for those of us who need to know such things but don’t (so you do get internet in your cave).  Previously I commented on the choice of “industry” vs. “profession” but of course ASID has to cast as broad of a membership net as possible.  You should know by now where I stand on this semantic twist.

But of course there is something else for us to consider here. There is a statement in the Dexigner article that really needs to be drilled down lest it become just another ad hominem, purely rhetorical pitch, with no real purpose other than to placate.  I do not know if it was part and parcel of ASID’s presentation or Dexigner’s spin on the topic but the statement could not be more true- to wit:

“These data, coupled with an increase in the popularity of “DIY design,” suggest that the industry needs to communicate its value more effectively. Interior designers bring to the table vital knowledge about health, well-being, sustainability, ergonomics and acoustics as well as expertise in building codes, standards and regulations. Interior designers also are well-versed in project and materials management.”

Once again the choice of term used to describe the profession as “industry” already convolutes the premise of the statement.  But from PROFESSIONALINTERIORDESIGNER’s standpoint who ever said it could not have stated the larger issue with our…..ahem….”industry” more succinctly.

Begs several questions though; Who’s table is it?  Who is invited to the table? and how exactly are we going to communicate all of this?

I know where to get a good table and some comfy chairs- let’s figure this out.