BREAKING NEWS…THIS JUST IN: TAKE THIS SURVEY….PLEEEEAAASE!
OR- What’s in a Name Redux Part 3 (Rev. 2) Release 3.2.
So it’s been awhile since PROFESSIONALINTERIORDESIGNER posted. I have been busy making toothpicks out of logs. But honestly not much has been happening on the Interior Design identity and regulation front lately. That is until a couple of things scrolled across my Google Glass recently that prompted me to take pencil to paper…er mouse to pad…
My alma matter Florida State University has decided to change the title of its Interior Design Program to the Department of Interior Architecture & Design Not earth shattering news but this was after a recent title tweak by the Interior Program at the University of Wisconsin-Madison to the Interior Architecture Undergraduate Program -dropping the term “Design” altogether. These are two highly regarded INTERIOR DESIGN programs. This of course is in addition to numerous other interior design programs that have already adopted the title “Interior Architecture”. I am certain there are more waiting to jump from the Interior Design bandwagon. This, as you know, is not a new phenomenon in academia. Interior Architecture degree programs have existed since the 1960’s in the U.S. and earlier in Europe. I am not ready to call these recent Interior Design conversions a trend…let’s just say it’s a thing. A thing we need to be aware of.
Full disclosure I have not spoken to anyone in either of the above programs regarding their title shift. But I have plenty of opinions on the reasoning behind and of course the implications thereof.
Okay so why the worry PROFESSIONALINTERIORDESIGNER? “Afraid you might have to change your domain name or something?”
Good question. I was not even going to make a point of this department title “thing” until my Google Eyes filled with this missive by Dak Kopec, respected educator and co-editor of The Routledge Companion for Architecture Design and Practice, regarding what he see’s as a trend in the field of Architecture;
“What are some current trends in the field?
Some of the current trends include Interior Design moving closer and integrating with Architecture to form the program nomenclature of Interior Architecture, and we have already seen the integration of landscaping to form the specialization of Landscape Architecture. While Landscape Architecture has already folded itself into the larger discipline of Architecture, Interior Architecture is only at the first evolutionary stages. Today, Interior Architecture continues to be a separate disciple with a separate professional accreditation body, however the use of the word “architecture” to general populace means that Interior Architecture is a branch of the greater foundational profession of Architecture. The current trajectory thus indicates that Interior Architecture will eventually become folded into the greater field and discipline of Architecture.” https://www.routledge.com/architecture/posts/9277?utm_source=shared_link&utm_medium=post&utm_campaign=SBU3_mbs_3rf_8sl_1arh_ain16_stan16_X_X
To be clear…Dr. Kopec’s assessment of Interior Design as we know it is simply not his opinion posted on some fly by night blog that nobody cares to read except the author. He is a vetted, published and widely disseminated author. His opinion on this topic is not unique and it represents a major school of thought.
So there you have the recent trifecta of actual and perceived semantic shifts that I believe have MAJOR implications for the title and the act of “Interior Design” on the academic and professional levels.
So my point here folks is there are many of us who believe that the term/title “Interior Design” no longer applies. It is a liability. It fails to describe us. Okay I do not disagree. But if we are going to keep our collective head in the proverbial professional sand while this title shift occurs organically, or by happenstance, we may be surprised by what we see when we do pull our heads out.
Makes it a bit of challenge to demand the public’s respect if we do not know what to call ourselves.
My final plea is this; if we are going to go there (IA) we better know where there is. Based on my POV…we don’t have a clue.
Now excuse me while I see if the domain name PROFESSIONALINTERIORARCHITECT.com is taken.
Rev. 2/18/2016 And then there is this…………
“Yet, I would suggest that fashion shares a common malaise with interior design, one that is at once borne out of shame, and an ethos that takes queers for granted given their purported ubiquity. The effects of the stereotype of the gay decorator are still tangible in a profession so burdened by shaming that not only is “interior designer” often preferred over “decorator” but the more “manly,” and by association straight, designation of “interior architect” is advocated by students and professionals alike, both gay and straight. How might we explain such a panic beyond the contemporary moment? In both the extant scholarship and popular culture to date, the “gay decorator” has been both omnipresent and yet oddly invisible, becoming the spectre that haunts the profession.”
Potvin, J. (2016), The Pink Elephant in the Room: What Ever Happened to Queer Theory in the Study of Interior Design 25 Years on?. Journal of Interior Design. doi:10.1111/joid.12068
Me thinks Mr. Potvin hit the ole nail on the head. We are running away from ourselves.