Now that things have calmed down in my day job I have a bit of time to ponder. So it is timely that this little ditty came across my screen and got me to thinking. Listen to this first;
Can you see where this is going?……That’s right I am going to milk this story for all it’s worth. Okay had to work that in there.
“What is your point PROFESSIONALINTERIORDESIGNER?” You ask.
In case you avoided my previous 300+ posts I will give you a hint. The profession of Interior Design, like the Soy and Almond juice producers who espouse the term “milk” to market their products, are increasingly adopting the title “Architecture”, as in “Interior Architecture”, to describe and market their work.
While “Milk” and “Architecture” differ in may ways…okay there is little comparison (dairy cows could care less, Architects on the other hand care greatly) I maintain that the issue of titles, labels, terms, lexicology and the general semantics of how the profession of Interior Design defines, presents and labels itself is our most important challenge as a profession.
And that folks is no bull.
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